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About - Harald. On the home page you will find my Curriculum Vitae, including facts and figures. My creative work can be found in the portfolio section. Click on the pictures to see the examples. I hope you enjoy my work.

curriculum vitae

Name:   Harald Schmitt

Nationality:   German, New Zealand Resident

Family:   Married, 2 children


 

Career Bracket:

10.2017- Bachmann Orthodontics NZ, Sen. Graphic Designer & Sen. Art Director
2017-2017 The New Zealand Dairy Co., Sen. Graphic Designer/ 3 m. company sold
04. 2016- Media Design School Auckland, Visiting Lecturer, Creative Advertising
2007-2016 SCHMITTILLIGER Frankfurt, Managing Partner & Creative Director
2005-2007 BCST-Advertising Frankfurt, Managing Partner & Chief Creative Officer
2000-2005 Publicis Frankfurt, CD, Managing Partner and Chief Creative Officer
1998-2000 Boebel/Adam Frankfurt, Managing Partner and Chief Creative Officer
1996-1998 Publicis Frankfurt, Creative Director
1994-1996 BBDO/Boebel/Adam Frankfurt, Creative Director
1992-1994 BBDO/Boebel/Adam Frankfurt, Grouphead Art
1990-1992 McCann-Erickson Frankfurt, Senior Art-Director
1988-1990 McCann-Erickson Frankfurt, Art-Director

 


Study:

2017- Media Design School Auckland New Zealand:

Postgrad Diploma pathway to Masters of Design

1983-1988

College of Higher Education (FH-Mainz):

Graduation Bachelor of graphic art & design

and visual communication / advertising


Education:

1983 Gustav Heinemann Grammer School, Rüsselsheim:

Diploma from German secondary school qualifying for

university admission or matriculation, major on arts and physics


Extras:

since 2016 Visiting Lecturer Media Design School Auckland
2000-2001 Junior Lectures at the ADC City-Workshop
2003-2004 Diploma support at the U5 Munich
2001 Member of the Publicis „Renault“ International Team
since 1999 Member of the Art Directors Club Germany
1995-2005 Visiting Professor at the FH-Mainz case (advertising)
since 2008 Member ADC Faculty Research & Teaching
since 1999 Member of the Art Directors Club Germany
1988 Member of the McCann „Camel“ International Team

 


 

Jury member at some creative-competition like: ADC Creative Competition, Die Anzeige, Best of Advertising, Cresta Awards, etc…

 

 

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clients

International 16%

National82%

Small62%

Big38%

Print90%

Film42%

Design39%

360 degree clients16%

 

AUTOMOBIL / TRANSPORTATION

Daewoo

Deutsche Bahn

DHL-Global Forwarding

Hyster/Jale Trucks

Kuomo Tyres

Mitsubishi

Renault

Taxi 23oo33


FINANCE

BfG-Bank

BuergerAG

Deutsche Boerse

Eurex

PWC

R+V Insurance

Volksbanken Raiffeisenbanken

AirPlus International

BHF-Bank


FOOD/ BEVERAGES AND…

Camel Cigarettes

Chantre

Coca-Cola,

Coca-Cola light,

Dr. Oetker (Costa)

Erdinger Weissbier

Jack-Links

Marino Catering

Nestle

Nordhaeuser Doppelkorn

The New Zealand Dairy Co.


SALES

AutoScout24

ImmobilienScout24

Deutsche Senior

Hertie

KaDeWe


TECHNIK

Amstrad

Hewlett Packard

Infograms


COMMUNICATION

Blindenzeitung (Stern)

Deutsche Telekom

DFR (TeLMI)

Hit Radio FFH

Horizont

HR4Radio

NBRZ Media

Scout 24

ZDF Television

Frankfurter Gruene Sosse Festival

ACA

Gruene FFM


BEAUTY AND FASHION

Helena Rubinstein

Puma

Bongers

LaraLoca Couture

Pures Pilates


SOCIAL

Aktion Gemeinsinn

Animal Peace

Deutsches Rotes Kreuz Hessen

Frankfurter Zentrum für Essstörungen

Mehr Zeit für Kinder

Medico-International

Drogenberatung Frankfurt


AND / AND / AND..

DT-Immobilien

Herlitz

Lotto

Neckermann Reisen

Otriven

Vivento Customer Services

WBS-Texterschule

etc. …


 

 

 

Awards

I have received more than 90 national and international awards, for example: 4x Cannes Lions, 13x London International, 9x Art Directors Club, 5x Eurobest, 19x New York Festival, 6x Cresta, 2x Effie, 2x Montreaux …

National awards34%

International awards66%

 

New York Festival
Finalist German Rail, TV spot „ Bye Bye Love“
Gold Camel, print ad „Mater of taste“
Gold Vox, TV spot „Pope“
Finalist More time for kids, billboard
Finalist Lottery Hessen, cinema spot „Won the lottery?“
Finalist Lottery Hessen, cinema spot „Toilette“
Finalist Medico International, print ad „Landmines“
Finalist Telmi, TV spot „Poodle, Fly“
Finalist Tesa, print ad „Rip“
Silver Fire Brigade Hessen, billboard „Volunteer wanted“
Bronze Action Public Spirit, print ad „Emergency exit“
Silver Renault Clio, print ad „Devil“
Finalist Renault Kangoo, print ad „Ski lodge“
Bronze Animal Peace, print ad „Zoo“
Finalist Renault, TV spot „Safe roads“
Finalist Renault, print ad „Box of eggs“
Finalist Coca-Cola light, print ad „Lemon“
Silver German Telecom, cinema spot „Corporate“

 

Art Directors Club Germany
Silver Camel, print ad „Mater of taste“
Finalist Camel, billboard „Mater of taste“
Bronze Camel, promotion „Mater of taste“
Bronze Camel, billboard „You allready know it.“
Bronze Lottery Hessen, cinema spot „Won the lottery?“
Finalist More time for kids, billboard
Finalist Hertie / Trend Company, billboard
Finalist Taxi, promotion „so pissed you missed?“

 

Eurobest
Finalist Lottery Hessen, cinema spot „Won the lottery?“
Finalist Renault, billboard „Summertime“
Finalist Renault Clio, billboard „Devil“
Bronze Coca-Cola light, print ad „Since 1983“
Finalist Animal Peace, print ad „Zoo“

 

Clio Awards
Gold Taxi, Promotion „So pissed you missed“
Gold German Red Cross, billboard „Madonna“
Gold Medico International, print ad „Landmine“
Finalist Animal Peace, print ad „Coat“
Finalist Renault Clio , billboard „Devil“

 

Cresta Awards
Finalist Lottery Hessen, cinema spot „Won the lottery?“
Finalist City Flea, promotion „Cross“
Finalist German Red Cross, billboard „Madonna“
Finalist Taxi, Promotion „So pissed you missed“
Finalist Renault Clio , billboard „Devil“
Winner Animal Peace, installation „zoo“

 

Effie Award
Silver Hertie / Trend Company
Gold Lottery Hessen „Won the lottery?“

 

British D&AD
Finalist Renault Clio, billboard „Devil“

 

Mondie Awards
Gold Lottery Hessen, cinema spot „Won the lottery?“
Gold Lottery Hessen, cinema spot „Won the lottery?“ (Soldier)

 

Econ Awards
Finalist Renault Laguna, print ad „Logo“
Finalist Renault Clio, billboad „Devil“
Cannes Awards
Gold Camel, print ad „Mater of taste“
Shortlist Camel, cinema spot „Mild“
Shortlist Taxi 23oo33, promotion „Target“
Shortlist Taxi 23oo33, promotion „Dart“

 

London International Festival
Winner German Rail, TV spot „ Bye Bye Love“
Finalist Hertie / Trend Company billboard „Animals“
Finalist Lottery Hessen, cinema spot „Won the lottery?“
Finalist City Flea, promotion „Cross“
Finalist Telmi, TV spot „Poodle, Fly“
Finalist German Red Cross, Billboard „Madonna“
Finalist Animal Peace, print ad „Coat“
Finalist Basisgruppe Wien, print ad „The rip“
Finalist Renault Laguna, billboard „eyes“
Finalist Animal Peace, installation „Zoo“
Finalist Coca-Cola light, print ad „Since 1983“
Finalist Coca-Cola light, Cinema spot „Taxi“
Finalist Renault Kangoo, Print ad „Can“

 

epica award
Gold Vox, TV spot „Pope“

 

Edgar TV-spielfilm
Gold Vox, TV spot „Pope“
Bronze Herlitz, print ad „You will miss it!“
Gold Coca-Cola light, TV spot „Bike Courier“

 

Die Klappe / Die Anzeige
Bronze Lottery Hessen, cinema spot „Won the lottery?“
Finalist Renault Clio, billboard „Devil“

 

Golden Award of Montreux
Finalist Renault Clio, billboard „Devil“
Gold Animal Peace, installation „Zoo“

 

Gewinnende Werbung
Finalist More time for kids, billboard
Finalist Hertie/Trend Company, billboard „Animals“
Finalist Vox, TV spot „Pope“
Silver Lottery Hessen, cinema spot „Won the lottery?“
Silver Lottery Hessen, cinema spot „Soldier“
Finalist Lottery Hessen, cinema spot „Toilet“

 

konvergenz award
Gold Coca-Cola light, Promotion „Coke Light Man Wote“

 

Graphis annual
’92 Camel, print ad „Mater of taste“
’02 Animal Peace, print ad „Coat“
’02 Fire Brigade Hessen, billboard „Volunteer wanted“

 

FAB Awards
Finalist Coca-Cola light, billboard „Lemon“

 

100 Best Billboards
’01 Renault Clio, billboard „Devil“

HARD WORK

with a lot of fun

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Portfolio - Please click on the pictures to see my creative work.

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