Advertising for the vision impaired
We created a 3D magazine ad with a 3D picture and brail typography for blind people.
Creative Direction, Art Direction Agency Boebel, Adam/BBDO
Real installation Translation: Fire brigade is searching for volunteers. Creative Direction, Art Direction Agency Publicis
Translation: You pissed you missed .Taxi 230033.
Creative Direction, Art Direction Agency Publicis
Real installation ZOO Frankfurt
Creative Direction, Agency Boebel, Adam/BBDO
Renault Senic 4×4
Real installation Renault Scénic 4×4 Promotion Incentive “Doormat“ Translation: End of the ground. Creative Direction, Agency Publicis
Real installation. Translation: Died for a drink. / One for the road. Creative Direction, Art Direction, Agency Publicis
Renault woman parking
Real installation Real lights were built into posters near parking spaces reserved for women.
The lights were switched on automatically by a motion sensor.
Translation:Renault Twingo, safety car in the category womans` parking
Creative Direction, Agency Publicis
Ad with a real cut at the page and only the logo is printed. The brand TESA is well known for adhesive tape.
Creative Direction, Art Direction Agency Boebel, Adam / BBDO