About - Harald. Step by step to better creative work.
curriculum vitae
Name: Harald Schmitt
Nationality: German, New Zealand Resident
Family: Married, 2 children
Career Bracket:
| Step 14 | BraveCreationDesign, UX, Web, Print, Photo, Film, Social Media, Freelancer | |
| Step 13 | Bachmann Orthodontics NZ, Sen. Graphic Designer & Sen. Art Director | |
| Step 12 | The New Zealand Dairy Co., Sen. Graphic Designer/ 3 m. company sold | |
| Step 11 | Media Design School Auckland, Visiting Lecturer, Creative Advertising | |
| Step 10 | SCHMITTILLIGER Frankfurt, Managing Partner & Creative Director | |
| Step 9 | BCST-Advertising Frankfurt, Managing Partner & Chief Creative Officer | |
| Step 8 | Publicis Frankfurt, CD, Managing Partner and Chief Creative Officer | |
| Step 7 | Boebel/Adam Frankfurt, Managing Partner and Chief Creative Officer | |
| Step 6 | Publicis Frankfurt, Creative Director | |
| Step 5 | BBDO/Boebel/Adam Frankfurt, Creative Director | |
| Step 3 | BBDO/Boebel/Adam Frankfurt, Grouphead Art | |
| Step 2 | McCann-Erickson Frankfurt, Senior Art-Director | |
| Step 1 | McCann-Erickson Frankfurt, Art-Director |
Study:
| New Zealand | Media Design School Auckland New Zealand:
Postgrad Diploma pathway to Masters of Design |
|
| Germany |
College of Higher Education (FH-Mainz): Graduation Bachelor of graphic art & design and visual communication / advertising |
Education:
| Step
by Step |
Gustav Heinemann Grammer School, Rüsselsheim:
Diploma from German secondary school qualifying for university admission or matriculation, major in arts and physics |
Extras:
| 001 | Member of the Art Directors Club Germany | |
| 002 | Member ADC Faculty Research & Teaching | |
| 003 | Member of the ADC*E Art Directors Club Europe | |
| 004 | Member of the Publicis „Renault“ International Team | |
| 005 | Visiting Lecturer Media Design School Auckland | |
| 006 | Visiting Professor at the FH-Mainz case (advertising) | |
| 007 | Junior Lectures at the ADC City-Workshop | |
| 008 | Diploma support at the U5 Munich | |
| 009 | Member of the McCann „Camel“ International Team |
Jury member at some creative-competition like: ADC Creative Competition, Die Anzeige, Best of Advertising, Cresta Awards, etc…
clients
International 16%
National82%
Small62%
Big38%
Print90%
Film42%
Design39%
360 degree clients16%
AUTOMOBIL / TRANSPORTATION
Daewoo
Deutsche Bahn
DHL-Global Forwarding
Hyster/Jale Trucks
Kuomo Tyres
Mitsubishi
Renault
Taxi 23oo33
FINANCE
BfG-Bank
BuergerAG
Deutsche Boerse
Eurex
PWC
R+V Insurance
Volksbanken Raiffeisenbanken
AirPlus International
BHF-Bank
FOOD/ BEVERAGES AND…
Camel Cigarettes
Chantre
Coca-Cola,
Coca-Cola light,
Dr. Oetker (Costa)
Erdinger Weissbier
Jack-Links
Marino Catering
Nestle
Nordhaeuser Doppelkorn
The New Zealand Dairy Co.
AROHA Dairy
SALES
AutoScout24
ImmobilienScout24
Deutsche Senior
Hertie
KaDeWe
Konektra Modular Furniture
Steel & Tube
Fortress
ByeByeLoveNZ Furniture Design
TECHNIK
Amstrad
Hewlett Packard
Infograms
COMMUNICATION
Blindenzeitung (Stern)
Deutsche Telekom
DFR (TeLMI)
Hit Radio FFH
Horizont
HR4Radio
NBRZ Media
Scout 24
ZDF Television
Frankfurter Gruene Sosse Festival
ACA
Gruene FFM
BEAUTY AND FASHION
Helena Rubinstein
Puma
Bongers
LaraLoca Couture
Pures Pilates
SOCIAL
Aktion Gemeinsinn
Animal Peace
Deutsches Rotes Kreuz Hessen
Frankfurter Zentrum für Essstörungen
Mehr Zeit für Kinder
Medico-International
Drogenberatung Frankfurt
AND / AND / AND..
DT-Immobilien
Herlitz
Long Bay College
Lotto
Massey University
Neckermann Reisen
Otriven
Vivento Customer Services
WBS-Texterschule
etc. …
Awards
I have received more than 90 national and international awards, for example: 4x Cannes Lions, 13x London International, 9x Art Directors Club, 5x Eurobest, 19x New York Festival, 6x Cresta, 2x Effie, 2x Montreaux …
National awards34%
International awards66%
New York Festival
| Finalist | German Rail, TV spot „ Bye Bye Love“ | |
| Gold | Camel, print ad „Mater of taste“ | |
| Gold | Vox, TV spot „Pope“ | |
| Finalist | More time for kids, billboard | |
| Finalist | Lottery Hessen, cinema spot „Won the lottery?“ | |
| Finalist | Lottery Hessen, cinema spot „Toilette“ | |
| Finalist | Medico International, print ad „Landmines“ | |
| Finalist | Telmi, TV spot „Poodle, Fly“ | |
| Finalist | Tesa, print ad „Rip“ | |
| Silver | Fire Brigade Hessen, billboard „Volunteer wanted“ | |
| Bronze | Action Public Spirit, print ad „Emergency exit“ | |
| Silver | Renault Clio, print ad „Devil“ | |
| Finalist | Renault Kangoo, print ad „Ski lodge“ | |
| Bronze | Animal Peace, print ad „Zoo“ | |
| Finalist | Renault, TV spot „Safe roads“ | |
| Finalist | Renault, print ad „Box of eggs“ | |
| Finalist | Coca-Cola light, print ad „Lemon“ | |
| Silver | German Telecom, cinema spot „Corporate“ |
Art Directors Club Germany
| Silver | Camel, print ad „Mater of taste“ | |
| Finalist | Camel, billboard „Mater of taste“ | |
| Bronze | Camel, promotion „Mater of taste“ | |
| Bronze | Camel, billboard „You allready know it.“ | |
| Bronze | Lottery Hessen, cinema spot „Won the lottery?“ | |
| Finalist | More time for kids, billboard | |
| Finalist | Hertie / Trend Company, billboard | |
| Finalist | Taxi, promotion „so pissed you missed?“ |
Eurobest
| Finalist | Lottery Hessen, cinema spot „Won the lottery?“ | |
| Finalist | Renault, billboard „Summertime“ | |
| Finalist | Renault Clio, billboard „Devil“ | |
| Bronze | Coca-Cola light, print ad „Since 1983“ | |
| Finalist | Animal Peace, print ad „Zoo“ |
Clio Awards
| Gold | Taxi, Promotion „So pissed you missed“ | |
| Gold | German Red Cross, billboard „Madonna“ | |
| Gold | Medico International, print ad „Landmine“ | |
| Finalist | Animal Peace, print ad „Coat“ | |
| Finalist | Renault Clio , billboard „Devil“ |
Cresta Awards
| Finalist | Lottery Hessen, cinema spot „Won the lottery?“ | |
| Finalist | City Flea, promotion „Cross“ | |
| Finalist | German Red Cross, billboard „Madonna“ | |
| Finalist | Taxi, Promotion „So pissed you missed“ | |
| Finalist | Renault Clio , billboard „Devil“ | |
| Winner | Animal Peace, installation „zoo“ |
Effie Award
| Silver | Hertie / Trend Company | |
| Gold | Lottery Hessen „Won the lottery?“ |
British D&AD
| Finalist | Renault Clio, billboard „Devil“ |
Mondie Awards
| Gold | Lottery Hessen, cinema spot „Won the lottery?“ | |
| Gold | Lottery Hessen, cinema spot „Won the lottery?“ (Soldier) |
Econ Awards
| Finalist | Renault Laguna, print ad „Logo“ | |
| Finalist | Renault Clio, billboad „Devil“ |
Cannes Awards
| Gold | Camel, print ad „Mater of taste“ | |
| Shortlist | Camel, cinema spot „Mild“ | |
| Shortlist | Taxi 23oo33, promotion „Target“ | |
| Shortlist | Taxi 23oo33, promotion „Dart“ |
London International Festival
| Winner | German Rail, TV spot „ Bye Bye Love“ | |
| Finalist | Hertie / Trend Company billboard „Animals“ | |
| Finalist | Lottery Hessen, cinema spot „Won the lottery?“ | |
| Finalist | City Flea, promotion „Cross“ | |
| Finalist | Telmi, TV spot „Poodle, Fly“ | |
| Finalist | German Red Cross, Billboard „Madonna“ | |
| Finalist | Animal Peace, print ad „Coat“ | |
| Finalist | Basisgruppe Wien, print ad „The rip“ | |
| Finalist | Renault Laguna, billboard „eyes“ | |
| Finalist | Animal Peace, installation „Zoo“ | |
| Finalist | Coca-Cola light, print ad „Since 1983“ | |
| Finalist | Coca-Cola light, Cinema spot „Taxi“ | |
| Finalist | Renault Kangoo, Print ad „Can“ |
Epica award
| Gold | Vox, TV spot „Pope“ |
Edgar TV-spielfilm
| Gold | Vox, TV spot „Pope“ | |
| Bronze | Herlitz, print ad „You will miss it!“ | |
| Gold | Coca-Cola light, TV spot „Bike Courier“ |
Die Klappe / Die Anzeige
| Bronze | Lottery Hessen, cinema spot „Won the lottery?“ | |
| Finalist | Renault Clio, billboard „Devil“ |
Golden Award of Montreux
| Finalist | Renault Clio, billboard „Devil“ | |
| Gold | Animal Peace, installation „Zoo“ |
Gewinnende Werbung
| Finalist | More time for kids, billboard | |
| Finalist | Hertie/Trend Company, billboard „Animals“ | |
| Finalist | Vox, TV spot „Pope“ | |
| Silver | Lottery Hessen, cinema spot „Won the lottery?“ | |
| Silver | Lottery Hessen, cinema spot „Soldier“ | |
| Finalist | Lottery Hessen, cinema spot „Toilet“ |
konvergenz award
| Gold | Coca-Cola light, Promotion „Coke Light Man Wote“ |
Graphis annual
| ’92 | Camel, print ad „Mater of taste“ | |
| ’02 | Animal Peace, print ad „Coat“ | |
| ’02 | Fire Brigade Hessen, billboard „Volunteer wanted“ |
FAB Awards
| Finalist | Coca-Cola light, billboard „Lemon“ |
100 Best Billboards
| ’01 | Renault Clio, billboard „Devil“ |
HARD WORK
with a lot of fun