Advertising for the vision impaired

We created a 3D magazine ad with a 3D picture and brail typography for blind people.

blinde_sonyf

Translation: Between left and right is a lot of pleasure.

blinde_handlotionF

Translation: Maybe you miss hand lotion.

blinde_drei_tastenf

Translation: Sometimes 3 Dots are more important than others.

Creative Direction, Art Direction Agency Boebel, Adam/BBDO



 

Fire Brigade

Feuerwehr

Real installation  Translation: Fire brigade is searching for volunteers.    Creative Direction, Art Direction Agency Publicis



 

Taxi Frankfurt

TaxirufDemo2

Real installation.

Translation: You pissed you missed .Taxi 230033.

Creative Direction, Art Direction Agency Publicis

 



 

Animal Peace

Real installation ZOO Frankfurt

Animal%20Peace%20Boa

Animal%20Peace%20Lynx

Creative Direction, Agency Boebel, Adam/BBDO



 

Renault Senic 4×4

Image

Real installation Renault Scénic 4×4 Promotion Incentive “Doormat“     Translation: End of the ground.    Creative Direction, Agency Publicis



 

Taxi Frankfurt

cityflo kreuze

Real installation.    Translation: Died for a drink. / One for the road.    Creative Direction, Art Direction, Agency Publicis



 

Renault woman parking

TwingoPlakatFrauenparkplatz

FrauenparkplatzDemo

Real installation Real lights were built into posters near parking spaces reserved for women.
The lights were switched on automatically by a motion sensor.
Translation:Renault Twingo, safety car in the category womans` parking

Creative Direction, Agency Publicis


 

Tesa ripp

Ad with a real cut at the page and only the logo is printed. The brand TESA is well known for adhesive tape.

Creative Direction, Art Direction   Agency Boebel, Adam / BBDO


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